Following a flood of calls to Cadbury about the incorrect use of an apostrophe in the word "it's" at the bottom of their boring television advertisement, the offending little fleck has been quietly removed on all its ads around Australia.
Last week, it read "IT'S", this week it's "ITS".
Cadbury has paid a fortune to its advertising agency to get this basic sort of stuff right.
It's a fair bet that the problem was caused by some half-educated dumb ass from the advertising agency who wouldn't know his pronoun from his past tense.
PAUL TULLY: paul@tully.org.au
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