November 21, 2009

A Mighty Angry Australian Fast Food Bunfight!

HUNGRY JACK'S vs McDONALD'S

Just when everyone has had a total gutful of McDonald's Mighty Angus Burgers, Hungry Jack's has weighed into the Australian beef bunfight with its own Angry Angus Burger.

No one in Australia could tell the difference between one of McDonald's traditional fatty patties or their overpriced, not-so-fancy Angus beef patties which have been raking in untold profits for the company's headquarters in the United States.

Only a dill - or Clive Palmer with money to burn - would fork out for a McDonald's Mighty Angus Mighty Ordinary Burger.

The sooner Australian punters boycott these slick and not-so-special promotions the better.

But not to be outdone by Maccas, Hungry Jack's has now launched its very own Angry Angus Burger.

But the Angry Angus also fails the taste test with the meat patty being totally indistinguishable from Hungry Jack's normal fatty fare.

Too little, too late by HJs.
But there is one other problem for the marketing gurus at Hungry Jack's.

The average customer would feel like a complete dill ordering an "Angry Angus".

Whichever fresh-faced marketing graduate came up with such an idiotic name should be given the Royal Order of the Boot by Hungry Jack's.

What will their overcharging marketeers think of next:

- Demented Fish and Chips

- Pathetic Pepperoni Pizza; or what about

- Maniac Meat Pie.

The sooner the Mighty Angus and Angry Angus hit the dustbins of disgust the better.

Give me a Cheeseburger or Aussie Burger any day.

On second thoughts, I'll give both of them a big miss cos I'm Mighty Angry with all this crap.

PS - Today, I heard one poor bugger at Hungry Jacks ordering an Angry Anus. I suppose that's a bit better than ordering a Mighty Anus from McDonald's!

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PAUL TULLY: PaulGTully@gmail.com

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