in sunny Queensland!
Channel 7 unveiled its new Sunrise livery for 2010 and Channel 9 should take a close look at its rival's fresh image.
But the new look has omitted one very important detail which has separated 7 from 9 in the past.
Despite the fact that it is now in breach of section 52 of the Commonwealth Trade Practices Act, Seven has dropped the acronym "AEDST" from its "live" logo.
Previously, viewers in NSW, ACT, Victoria and Tasmania knew their program was live and those in Queensland were aware it was on an hour's delay.
All of this becomes important with on-site weather updates, especially so-called "live" cyclone reports from Michelle Tapper in Cairns which are an hour out-of-date!
Up until today, Sunrise has been absolutely scrupulous in ensuring that its reports were tagged as "live" only where Australian Eastern Daylight Saving Time applies.
It's all twice as galling for Queensland viewers who have to put up with the Australian Tennis Open on an hour's delay every night on Seven.
Some tired viewers are beating the clock by listening to the final result live on ABC Radio and getting to bed an hour earlier - saving the hour which they lost at the start of the tennis each night.
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PAUL TULLY: PaulGTully@gmail.com
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