Fresh from their recent on-board scandals, P&O Cruises has descended into the realms of commercialised gambling with scratch lotteries being distributed through local Australian newspapers.
The average punter is being induced to get hundreds and even thousands of dollars off the cost of their expensive cruises.
P&O is even offering a $15,000 prize on the Pacific Jewel for one lucky punter.
And who pays for this? - All the mugs who have to pay top dollar to subsidise these get-rich-quick inducements to travel with P&O.
More importantly, let's hope P&O has now got its act together and can give travellers an iron-clad guarantee that it' cruises are drug free and that they are not at risk of dying on-board from the effects of unlawful stupefying drugs.