The Honourable Peter Lawlor
25/05/2010
Queensland Facebook page shows its true State of Origin colours
Rugby League fans and patriotic Queenslanders are being encouraged to log onto the Queensland Facebook page to make their own Maroons jersey in the lead up to the 2010 State of Origin series.
Tourism Minister Peter Lawlor said the campaign aimed to harness the passion of all Queenslanders.
"As a warm up to the State of Origin, we're urging Queenslanders to get behind the competition, customise their own Maroons jersey and proudly display it on their Facebook profile," Mr Lawlor said.
"Any Facebook user can participate in the 'make your own jersey' campaign which will encourage friends to vote for their favourite jersey designs.
"All jerseys will be published in the 'Hall of Fame' on the Queensland Facebook page."
The design with the most votes as of 4pm (AEST) on Friday 11 June will win two sought-after tickets to the second State of Origin game in Brisbane on 16 June, plus return flights and transfers from the winner's nearest capital city within Australia, one night's accommodation and a personalised Queensland jersey to wear to the game.
Tourism Queensland CEO Anthony Hayes said the aim of the 'make your own jersey' online campaign was to increase the Queensland Facebook fan base and engage users with a common purpose - to support and promote Queensland.
"There are currently more than 14,000 Facebook users who are fans of or 'like' the Queensland page and given Queenslanders' highly patriotic nature, we're confident this campaign will boost the number of users interacting with Queensland on Facebook," Mr Hayes said.
"Tourism Queensland is at the leading edge of destination promotion in the digital sphere, engaging in many modern digital technologies such as YouTube, iTunes, Twitter and Facebook to promote the state.
"The Best Job in the World was largely driven by online and social media channels and as a result Tourism Queensland has proved itself to be a marketing force to be reckoned with globally."
Mr Hayes said the new Facebook 'make your own jersey' campaign was a great example of a new Tourism Queensland digital initiative.
"Our focus through these new digital activities is to make information about our destinations and products more accessible to both today's and tomorrow's visitors to Queensland," he said.
"I would encourage every Queensland supporter to log on to
www.facebook.com/Queensland and get behind the competition and show your support for the Queensland team in the lead up to the first State of Origin clash.
